UK newspapers consider ad sales venture
Rivals working together to find ways of countering declining print revenues
Several of the UK’s biggest newspaper groups are in talks aimed at finding ways of working more closely in a bold move by the traditionally fierce rivals to combat a brutal decline in print advertising revenues.
The options being explored in conversations between senior Fleet Street executives include creating a single advertising sales operation as the industry faces the biggest crisis since the economic crash of 2008.
Talks have so far involved the Telegraph Media Group, Trinity Mirror and Rupert Murdoch’s News UK — owner of The Times, the Sunday Times and The Sun, according to senior newspaper executives.
It is not clear if Daily Mail and General Trust, owners of the Daily Mail, or Guardian News and Media, are involved in the discussions. Both companies declined to comment. The Financial Times also declined to comment about whether it was party to the talks.
The discussions are aimed at tackling the sharp fall in print advertising. Last year revenues from display adverts dropped 15 per cent, with publishers reporting similar figures for the first half of this year. The decline puts more pressure on an industry in which revenue from digital advertising has not grown at a sufficient rate to fill the gap created by falling print revenues.
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